Born in Bandung in 2018, driven by a passion for eclectic references and movements. The brand’s name pays homage to Sid Vicious, the legendary Sex Pistols bassist, with ‘P.A.I.N’ standing for ‘Produce Art in Nothingness’ – a mantra for unleashing creativity and pushing limits. By embracing the surreal and the abstract, Vicious Pain crafts a distinctive style that’s both dreamlike and thought-provoking. With a vision to adapt and evolve, the brand explores diverse directions, merging art and identity in bold, innovative ways. 

 Throughout Vicious Pain journey, we’ve collaborated with several notable brands, and beyond that, we’ve released several seasons. In 2025, we’re excited to introduce our latest season, NTB, perfect for Spring/Summer. NTB is a season where we’ve minimized graphic usage and focused on intricate details instead. This season is dedicated to our loyal customers who’ve been with us since 2018 and are looking for something minimalist with our signature touch. 

 Later this year, we’ll also be releasing a seasonal collaboration with a Nu-metal band called Kapsul, to coincide with their new EP titled “3×1”. And that’s not all – stay tuned for more exciting collaborations and update.